Among my first orders of business with the Devils was to meet with the TV stations representing the major broadcast networks (NBC, Fox, ABC, CBS) and the local radio stations to renew the agreements of the year prior. These deals mainly consisted of trade where we exchange our arena advertising assets for TV or Radio commercials. Some of those deals we paid a little cash on top of trade, still a very reasonable deal for the return. 

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As the creative director of our TV and Radio ads, my goal was to bottle up the energy and excitement of professional hockey and convey the most important selling points in a condensed manner. 

 

Given a suitable business deal, traditional assets like TV and radio can still provide meaningful value and can add depth to your arsenal of marketing tools to the general public... so long as your product isn't too niche. While we are not Coca-Cola or Tide, I believe that professional hockey games can be enjoyed by most in the Binghamton area, especially during the winter when other entertainment options dwindle. 

 

With the boom in streaming services, you can use those same creative productions and also reap the rewards that digital has to offer with more detailed targeting and measurability as I do with YouTube on the Google Ad Network.  I plan on exploring other audio streaming options such as Pandora and Spotify as well.