Film and Digital Media Management

I've coordinated multiple film sessions for Giant Eagle from conceptualization to on-site management. While digital media content is a great way to naturally  reach viewers, the content must be engaging. I have a knack for knowing what works on social media, and what doesn't. 

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Operationally, most of Giant Eagle's filming is done during regular store hours which poses risk of disrupting the experience for both our employees and customers. This requires a tight grip on the details, making sure all parties are communicated with, and executing the specifics in a quick and efficient manner.

Each filming session is a bit different depending on the circumstance. Mascots are always willing to surprise and interact with customers  between shots, and it's generally a really fun experience for all! Sometimes a high profile athlete will want to remain a bit more anonymous. I'm comfortable interacting with athletes in a professional manner while managing selfie or autograph request from customers on their behalf.